Outbound AI Voice Agents to Nurture Community Members at ARM5 Formula

Thursday 28th February 2025

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How it all began

ARM5 Formula runs a vibrant community for eCommerce investors, hosting weekly webinars and offering follow-up coaching sessions. Community members often need reminders and encouragement to join these events—especially in the busy world of digital entrepreneurship. With Qonvo’s Outbound AI Voice Agents, ARM5 Formula found a scalable way to nudge members without losing that personal touch.

The Challenge

• Webinar No-Shows: Despite email reminders, attendance was declining.
• Busy Community: Members get swamped with promotional emails and might overlook webinar invites.
• Handoff to Sales: ARM5 needed a seamless way to guide interested members to book calls with a human rep after the webinars.

The Qonvo Solution

• Personal Invitations: The AI voice agent calls each community member, reminding them of upcoming webinars and answering basic questions about the agenda.
• Automated Follow-ups: Post-webinar, the AI agent reaches out to see if attendees would like a 1:1 call with a sales rep for deeper discussions.
• Real-Time Transfer: Interested attendees can be connected instantly to a sales rep, turning warm interest into actionable conversations.

Implementation

1. Member List Sync: ARM5 Formula synchronized their community member list with Qonvo’s platform.
2. Voice Agent Dialogue: Scripts were designed to be friendly, concise, and helpful—mirroring ARM5’s community tone.
3. Reminder Cadence: Calls go out 48 hours and 24 hours before each webinar, as well as 24 hours after to schedule follow-up calls.
4. Feedback Loop: Community managers receive regular reports on call outcomes, enabling them to refine webinar topics and improve future outreach.

Results & Impact

• Increased Attendance: Webinar attendance shot up by 30%, thanks to personalized voice reminders.
• Stronger Engagement: Community members feel more connected and supported, driving higher participation in discussions.
• Efficient Sales Pipeline: Warm leads are quickly routed to human reps, improving both conversion rates and overall satisfaction.

Key Takeaway By automating outreach to community members in a personal and consistent way, ARM5 Formula significantly boosted both webinar attendance and follow-up conversions. Qonvo’s Outbound AI Voice Agents helped them strike the perfect balance between automation and the human touch.